Public relations – actions of an organization or individual in promoting goodwill between itself and the organisation's publics (PR rarely has the resources to focus on the "general public" and so segments populations into "target publics" being those specific groups of like-minded people with an ability to "help" or hurt" the organisation from sustaining itself within its operating environment), the community (e.g. neighbours), media, government (three-tiers), competitors, staff and employees, suppliers and contractors, investors, and so on.
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